The in-store setting is the ideal place to get at the core of what matters to your consumer.  Our moderators are experts at observing and thoughtfully engaging consumers at the moment of product selection to reveal truths about what motivates purchase.  In addition, our techniques incorporate the shopper’s environment, surroundings and other influences to gain perceptions, opinions and beliefs into specific brands, products and/or package designs.

Our in-depth interviews and probing techniques are effective in revealing hidden consumer insights. Research design is flexible and designed to get at the core drivers of personal opinions, beliefs and values behind your product or brand.

Ethnography provides a holistic view of consumers in the context of their daily lives—where they live, work, play and shop. It allows us to observe how consumers actually use and experience products and services in their own environment, to determine patterns of usage, current level of satisfaction, unmet wants and needs, and suggestions for improvement.

We embrace technology to promote creative problem solving and spark consumer ideas and inspiration. From web-cam interviews and bulletin boards to online diaries and mobile research, our technological focus helps our clients stay on the cutting edge of innovation.

Communication checks are designed to provide a simple pulse check of your product or brand. Is the messaging unique and relevant? Does it reach your intended target audience? Insights identify any weaknesses and strengthen opportunity for competitive advantage.

The retail environment of a shop-along allows our experienced moderators the ability to address issues and obtain feedback from qualified consumers where actual purchase decisions take place. This method ensures you are reaching qualified category shoppers that are in a position to provide meaningful feedback and insight.

Interactive and inspiring, our focus groups encourage group discussion and the free flow of ideas. Loosely structured, yet strategically designed and facilitated, our groups leverage human dynamics to encourage new and innovative streams of thought.

Product concept creation and rigorous research is an essential tool to bring new products to market successfully. Through ideation sessions, concept writing, new product renderings, and illustrated storyboards we helps clients assess the overall appeal of a new product before it hits the market; thereby, minimizing risk and maximizing potential.

Consumer Advisory Boards are an innovative and iterative way to connect companies directly to their target consumer groups. Strategic panel members provide ongoing, longitudinal perspective into a product lifecycle, including product packaging and advertising to new product development and later stage growth/change. Our multi-step screening process employs rigorous evaluation criteria based on your specific needs. Articulation, creativity and consumer profile are among several characteristics considered to determine the most effective advisory board candidates.