Make Research Work for You.
Our goal is to stretch the way you think about your product or brand.
Our custom approach and creative, hand-tailored strategies will give you a fresh perspective on your products and brand and reveal key insights to help you confidently shape your marketing strategy and drive business decisions.
The following case study snapshots showcase just a few of the ways we have impacted our clients’ business. What can we do for you?
In-Store Intercepts
Business Opportunity
To ensure packaging communicated the intended goals of a new product launch, a consumer packaged goods client called on Sivo Insights to conduct in-store research at a local grocery store.
What We Did
The new product design was placed on shelf and shoppers were closely observed for their shopping behavior. Those who interacted with the test product were approached and interviewed.
Project Outcome
Careful listening and engagement techniques uncovered valuable insights into shoppers’ perceptions, opinions and beliefs about the new product offering.
In-Home Study & Shop-Along
Business Opportunity
To improve product offerings, an appliance manufacturer was interested in understanding how consumers shop for wall ovens and what influences and motivates purchase decisions.
What We Did
In-home interviews and shop-alongs were facilitated and observed in Atlanta. Interviews began in consumers’ homes, continued to retailers, and returned to the home for follow-up Internet research.
Project Outcome
Interviews wielded powerful insights regarding consumers’ experiences both in-store and online. Key opinions and perceptions helped spark key business considerations for the company.
Ethnographies
Business Opportunity
To gain a deeper knowledge of a leading cereal’s brand champion, a consumer packaged goods company called on Sivo Insights to conduct ethnographies with children.
What We Did
Upon screening for product usage, Sivo Insights conducted in-depth interviews with participants at their homes in Chicago and Minneapolis.
Project Outcome
Research was summarized in a topline report and video montage of the interviews. Data revealed key attributes and brand champion behaviors to help optimize marketing and advertising strategies moving forward.