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Sivo Team Member Spotlight: Katrina McGhee

Posted on March 22, 2016 by Sivo Insights

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Here at Sivo Insights, we are passionate about learning. Whether it’s studying the latest market research trends or investigating the minds of consumers, our thirst for knowledge is endless. We thrive working with a tightknit team of intelligent, creative individuals who share our passion for learning.

Meet Katrina McGhee, a Sivo Insights team member who epitomizes a zest for learning. A former actuary, Katrina left the field after discovering her interest in marketing and consumer insights. After receiving her MBA, she was quickly recruited by General Mills to work in Consumer Insights. Highly intelligent and intuitive, Katrina has joined the Sivo Insights team as a Research Manager, where she is able to put her unique skillset and experience into action.

“I love to uncover hidden truths and beliefs people have, and then use my intuition to stitch together seemingly disparate pieces of information,” she says. “It can be a really rewarding experience.”

P1010063Her thirst for learning doesn’t stop with market research. Katrina is a seasoned world traveler with a keen interest for understanding and immersing herself in other cultures. From attending yoga intensives in Bali to participating in food tours across 8 different countries, she has absorbed extensive knowledge from a myriad of cultures and their varying perspectives on life and work.

“Traveling allows you a unique change in perspective and can make the impossible seem possible when you realize there are so many different ways to live in the world,” she says.

Putting her investigative skills to work, she recently discovered how to make points and frequent flyer miles work to her advantage, flying first class from the US to Asia for less than $100. (You may want to pick her brain before planning your next trip.)

Possessing equal parts left brain and right brain, Katrina offers valuable insight and expertise to each one of our clients. And with such a deep passion for learning and bridging perspectives into one cohesive whole, we are beyond thrilled to welcome her to the Sivo village.

 

 

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“Yet another remarkable insight report by Sivo Insights. It is so nice to work with a vendor who can provide a deliverable that I can forward on to my team with very few edits. We learned so much and it has already assisted our strategies going forward with a clear vision for targeting as well as messaging.”

Insights Associate, Leading Consumer Packaged Goods Company

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