As Americans we have become a nation with sharp divisions, opinions, and preferences. And we’re not talking about politics or religion. We’re talking about food. According to an article in the Nutrition Business Journal, almost half of adults say … Continue reading
Posted in Consumer Behavior, CPG, Qualitative Research | Tagged Biohackers, Food Tribes, Gluten-Free, Paleo, Sugar-Free, Vegan | Comments Off on Marketing to Food TribesWant to experience true happiness? It might be a while. According to recent research, the people that rate themselves the most “happy” of all age groups are those from ages 82 to 85. So what makes this particular bunch so … Continue reading
Posted in Consumer Behavior, Happiness | Comments Off on The Age of HappinessSo much of our marketing culture has been based around the psychology of the Baby Boomers, a generation who valued security as they graduated into the consumer market. Today, the Millennial generation is setting up a whole new consumer model … Continue reading
Posted in Consumer Behavior | Tagged Millennials, mrx, Qualitative Research, Sivo Insights | Comments Off on Millennials – Adapting to The New Consumer ModelFor years it has been believed that the soul source of an individuals success was directly linked to their IQ. While having a high IQ is extremely beneficial, new research points to emotional intelligence as the “it” factor that separates … Continue reading
Posted in Branding, Consumer Behavior, Happiness, Qualitative Research | Tagged Emotional Intelligence, Emotional IQ, happiness | Comments Off on Emotional Intelligence = Success and HappinessHappiness. Bookstores dedicate entire sections to its discovery. Documentaries have been made in a search for its key ingredients. In 2014 Singer/Producer Pharrell Williams, struck the happiness jackpot with his wildly successful song “happy”, scoring No 1s in more than … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, happiness, happy, insights, mrx, they key to happiness | Comments Off on The Key To HappinessAccording to a recent New York Times Article “The Lives Of Millennial Career Jugglers,” today’s youth switches back and forth between different modalities of fulfillment. This new phenomenon has developed a self-proclaimed “slash” mentality; Doctor/Writer, Scientist/Baker, Researcher/Artist, etc. “While one … Continue reading
Posted in Consumer Behavior, Monthly Musings with Marilyn | Tagged market research, Marketing to Millennials, millenial, millenials, mrx, slash generation | Comments Off on Monthly Musings with Marilyn: The Slash GenerationMore often than not, the millennial generation has been portrayed in a less than flattering light. Commonly described as narcissists, unreliable, self absorbed and lackadaisical, this growing cohort lives under a constant microscope of criticism and speculation from the greater … Continue reading
Posted in Consumer Behavior | Tagged cohort, generation nice, generation Y, market research, Millennials, research | Comments Off on Monthly Musings with Marilyn: Generation NiceThere’s a lot of talk lately about The Share Economy, but what does it mean for businesses and what can they do to capitalize on this growing trend? One company, Airbnb, a travel website that allows hosts to rent out … Continue reading
Posted in Consumer Behavior | Tagged The Share Economy, The Sharing Economy | Comments Off on The Share Economy – It’s Time To Get On BoardWhat happens when your female consumers evolve and begin to develop new behaviors? Will you know how to adapt? If you don’t have a confident understanding of Her, how will you know what she wants? While it will always be … Continue reading
Posted in Consumer Behavior, Qualitative Research | Tagged female buying power, female consumers | Comments Off on Getting to know Her: Gaining a deeper understanding of your female consumersHave you ever had a bad experience with a product and felt irritated when the store or company didn’t empathize with your frustration? They probably offered you a refund or an alternative product, but what you really wanted was for … Continue reading
Posted in Consumer Behavior, Qualitative Research | Tagged Consumer Empathy | Comments Off on Connecting with Consumers: The Power of Empathy