Category: Monthly Musings with Marilyn
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Posted on February 18, 2015 by Sivo Insights
According to a recent New York Times Article “The Lives Of Millennial Career Jugglers,” today’s youth switches back and forth between different modalities of fulfillment. This new phenomenon has developed a self-proclaimed “slash” mentality; Doctor/Writer, Scientist/Baker, Researcher/Artist, etc. “While one … Continue reading →
Posted in
Consumer Behavior,
Monthly Musings with Marilyn |
Tagged
market research,
Marketing to Millennials,
millenial,
millenials,
mrx,
slash generation |
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Posted on November 24, 2014 by Sivo Insights
With increasing modes of technology and growing demands in the corporate workplace, our society has failed to contain business-related matters to workdays. Whether it’s sneaking email responses under the dinner table, or texting co-workers right before you go to … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
checking email,
work email |
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Posted on January 17, 2014 by Sivo Insights
As a qualitative researcher I am constantly fascinated by the incredible power of subtle, nonverbal communication. Whether it’s a look, gesture, pose or facial expression, the way we communicate nonverbally can often reveal more about who we are and what … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Body Language,
Nonverbal Communication |
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Posted on October 25, 2013 by Sivo Insights
Recently I stumbled upon a very interesting test in the New York Times called, “Reading the Mind in the Eyes”, where participants study 36 photographs of pairs of eyes and choose one of four adjectives that best describes the correct … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Consumer Behavior,
Qualitative Research |
Comments Off on Monthly Musings with Marilyn: Understanding is in the Eye of the Consumer
Posted on August 28, 2013 by Sivo Insights
Today’s consumers are constantly evaluating and selecting products within an ever-changing context. Experiences ranging from c-stores to club channels, grocery and retail, to online purchases, are inextricably interwoven to the context and mindset of consumer decisions. What does this mean … Continue reading →
Posted in
Consumer Behavior,
Monthly Musings with Marilyn |
Comments Off on Monthly Musings with Marilyn: Power Lies in Context
Posted on June 26, 2013 by Sivo Insights
We’ve all heard the age-old saying that “opposites attract,” but what does that have to do with Qualitative Research and Big Data? As a professional qualitative researcher this means more to me than you might imagine. Not only do I … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Big Data,
Opposites Attract,
Qualitative Research |
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Posted on January 23, 2013 by Sivo Insights
Do you ever feel overwhelmed when you need to make a decision? It happens to all of us. Whether we’re deciding which doctor to use to receive the best care, or which toothpaste to buy at the grocery store, there … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Micro-Sourcing,
Micro-Sourcing for Macro Insights |
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Posted on November 30, 2012 by Sivo Insights
In lieu of the recent election, I’ve been thinking a lot lately about body language and how even the slightest movement can reveal a world full of valuable information and meaning. From the way someone smiles to the way they … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Body Language,
NonVerbal Cues |
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Posted on October 15, 2012 by Sivo Insights
In order to determine which qualitative research approach best complements your needs, you must first clearly define your market research objectives. This involves asking the question, “Are you trying to solve a puzzle or a mystery?” Malcolm Gladwell highlights the … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Monthly Musings,
Puzzle or Mystery? |
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Posted on September 14, 2012 by Sivo Insights
If you own a dog or just love animals, then you’re probably familiar with the name Cesar Milan, aka “The Dog Whisperer.” As host of the popular TV show, The Dog Whisperer on Nat Geo WILD, Cesar helps frustrated dog … Continue reading →
Posted in
Monthly Musings with Marilyn,
Qualitative Research |
Tagged
Malcolm Gladwell,
The Dog Whisperer,
The Power of Presence,
What the Dog Saw |
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