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Tag: Big Data

Monthly Musings with Marilyn: Opposites Attract – Big Data & Qualitative Research

Posted on June 26, 2013 by Sivo Insights

We’ve all heard the age-old saying that “opposites attract,” but what does that have to do with Qualitative Research and Big Data? As a professional qualitative researcher this means more to me than you might imagine. Not only do I … Continue reading →

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The Human Side of Research

Posted on May 13, 2013 by SIVO

What comes to mind when you think of Big Data? According to many modern day marketers and researchers, Big Data is where the future of research is headed. And while intricate formulas and advanced algothrims may serve a valuable purpose … Continue reading →

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