Here at Sivo Insights, we are proud to work with a diverse team of researchers, strategists, and creative talent that are passionate about what they do. Meet Austin Curtis, a Sivo research consultant with a passion for problem solving and utilizing … Continue reading
Posted in Team Member Spotlight | Comments Off on Team Member Spotlight: Austin CurtisSocial Capital is a phrase that has been making some headlines lately. So what is social capital and why does it matter? As it turns out, social capital is one of the most fundamental ingredients to success whether you’re an … Continue reading
Posted in Social Capital | Tagged Harnessing The Power of Social Capital, Social Capital | Comments Off on Harnessing The Power of Social CapitalHere at Sivo Insights, we are passionate about learning. Whether it’s studying the latest market research trends or investigating the minds of consumers, our thirst for knowledge is endless. We thrive working with a tightknit team of intelligent, creative individuals … Continue reading
Posted in Team Member Spotlight | Comments Off on Sivo Team Member Spotlight: Katrina McGheeAt Sivo Insights, we believe that everyone has a unique story to tell. And while we pride ourselves on helping our clients discover and share their own personal story, we are proud to tell the stories of the inspiring individuals … Continue reading
Posted in Team Member Spotlight | Comments Off on Sivo Team Member Spotlight: Susan BernsteinWe all what to find happiness in our lives – but what is it exactly, and how do we define it? The answer may be more complex than you think. According to a recent article by Harvard Business Review, the … Continue reading
Posted in Happiness | Tagged Baby Boomer, Consumers, History of Happiness, Marketing to Millennials, Millennials | Comments Off on Defining HappinessAs Americans we have become a nation with sharp divisions, opinions, and preferences. And we’re not talking about politics or religion. We’re talking about food. According to an article in the Nutrition Business Journal, almost half of adults say … Continue reading
Posted in Consumer Behavior, CPG, Qualitative Research | Tagged Biohackers, Food Tribes, Gluten-Free, Paleo, Sugar-Free, Vegan | Comments Off on Marketing to Food TribesAt Sivo Insights, we believe in fostering the limitless potential of women worldwide. We want to inspire women to become their best selves, realizing their passions and achieving any goals they wish to accomplish. Teaching this empowerment to girls … Continue reading
Posted in Uncategorized | Tagged Girls on The Run, Sivo Insights, Team Member Spotlight | Comments Off on Team Member Spotlight: Martha Gordon Empowers Girls Through the Non-profit organization Girls on the RunWant to experience true happiness? It might be a while. According to recent research, the people that rate themselves the most “happy” of all age groups are those from ages 82 to 85. So what makes this particular bunch so … Continue reading
Posted in Consumer Behavior, Happiness | Comments Off on The Age of HappinessSo much of our marketing culture has been based around the psychology of the Baby Boomers, a generation who valued security as they graduated into the consumer market. Today, the Millennial generation is setting up a whole new consumer model … Continue reading
Posted in Consumer Behavior | Tagged Millennials, mrx, Qualitative Research, Sivo Insights | Comments Off on Millennials – Adapting to The New Consumer ModelFor years it has been believed that the soul source of an individuals success was directly linked to their IQ. While having a high IQ is extremely beneficial, new research points to emotional intelligence as the “it” factor that separates … Continue reading
Posted in Branding, Consumer Behavior, Happiness, Qualitative Research | Tagged Emotional Intelligence, Emotional IQ, happiness | Comments Off on Emotional Intelligence = Success and Happiness