Perseverance should be Cindy Blackstock’s middle name. As our managing partner here at Sivo Insights, she is the backbone of our success. As a triathlete, she has racked up countless victories, placing third in Ironman Wisconsin and qualifying for the … Continue reading
Posted in Team Member Spotlight | Tagged Cindy Blackstock, Lazarex Cancer Foundation, Sivo Insights | Comments Off on Cindy Blackstock Takes on Big SurHappiness. Bookstores dedicate entire sections to its discovery. Documentaries have been made in a search for its key ingredients. In 2014 Singer/Producer Pharrell Williams, struck the happiness jackpot with his wildly successful song “happy”, scoring No 1s in more than … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, happiness, happy, insights, mrx, they key to happiness | Comments Off on The Key To HappinessAccording to a recent New York Times Article “The Lives Of Millennial Career Jugglers,” today’s youth switches back and forth between different modalities of fulfillment. This new phenomenon has developed a self-proclaimed “slash” mentality; Doctor/Writer, Scientist/Baker, Researcher/Artist, etc. “While one … Continue reading
Posted in Consumer Behavior, Monthly Musings with Marilyn | Tagged market research, Marketing to Millennials, millenial, millenials, mrx, slash generation | Comments Off on Monthly Musings with Marilyn: The Slash GenerationHere at Sivo Insights we subscribe to the mentality that individuals make all the difference. One Sivo team member in particular is making strides to raise awareness about poverty and provide hope in one of the poorest countries in the … Continue reading
Posted in Team Member Spotlight | Comments Off on Sivo Team Member Spotlight: Julie MonsonWith increasing modes of technology and growing demands in the corporate workplace, our society has failed to contain business-related matters to workdays. Whether it’s sneaking email responses under the dinner table, or texting co-workers right before you go to … Continue reading
Posted in Monthly Musings with Marilyn | Tagged checking email, work email | Comments Off on Monthly Musings with Marilyn: Limiting work-related messaging during off-hours is both humane and efficientMore often than not, the millennial generation has been portrayed in a less than flattering light. Commonly described as narcissists, unreliable, self absorbed and lackadaisical, this growing cohort lives under a constant microscope of criticism and speculation from the greater … Continue reading
Posted in Consumer Behavior | Tagged cohort, generation nice, generation Y, market research, Millennials, research | Comments Off on Monthly Musings with Marilyn: Generation NiceAt Sivo Insights we believe that research is about so much more than numbers. It’s about a real human experience and authentic interactions. We also believe that individuals really make all the difference. One team member in particular is not … Continue reading
Posted in Team Member Spotlight | Comments Off on Sivo Team Member Raises Awareness About Human TraffickingThere’s a lot of talk lately about The Share Economy, but what does it mean for businesses and what can they do to capitalize on this growing trend? One company, Airbnb, a travel website that allows hosts to rent out … Continue reading
Posted in Consumer Behavior | Tagged The Share Economy, The Sharing Economy | Comments Off on The Share Economy – It’s Time To Get On BoardWhen it comes to storytelling, it’s an all too common instinct for brands to take on the role of hero. However, more and more consumers are seeking to partner with brands that not only provide helpful products or services that … Continue reading
Posted in Branding | Tagged customers become heroes, mrx | Comments Off on Customers Become HeroesAt Sivo Insights, we are proud to work with a versatile blend of researchers, business strategists, and creative talent. Their expertise is impressive, but we are most proud of their individual passions to make a difference in our community. One … Continue reading
Posted in Team Member Spotlight | Comments Off on Sivo Team Member Empowers Women to Succeed in Business