We all what to find happiness in our lives – but what is it exactly, and how do we define it? The answer may be more complex than you think. According to a recent article by Harvard Business Review, the … Continue reading
Posted in Happiness | Tagged Baby Boomer, Consumers, History of Happiness, Marketing to Millennials, Millennials | Comments Off on Defining HappinessSo much of our marketing culture has been based around the psychology of the Baby Boomers, a generation who valued security as they graduated into the consumer market. Today, the Millennial generation is setting up a whole new consumer model … Continue reading
Posted in Consumer Behavior | Tagged Millennials, mrx, Qualitative Research, Sivo Insights | Comments Off on Millennials – Adapting to The New Consumer ModelMore often than not, the millennial generation has been portrayed in a less than flattering light. Commonly described as narcissists, unreliable, self absorbed and lackadaisical, this growing cohort lives under a constant microscope of criticism and speculation from the greater … Continue reading
Posted in Consumer Behavior | Tagged cohort, generation nice, generation Y, market research, Millennials, research | Comments Off on Monthly Musings with Marilyn: Generation NiceSmart phones, iPads, Online Dating Sites, Texting & Social Media. These devices and platforms only begin to scratch the surface of the growing technology available to today’s Millennial consumers. With a constant stream of never ending information available at their … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, Consumer Courtship, Marketing to Millennials, Millennials | Comments Off on Marketing to Millennials: A Consumer Courtship