Happiness. Bookstores dedicate entire sections to its discovery. Documentaries have been made in a search for its key ingredients. In 2014 Singer/Producer Pharrell Williams, struck the happiness jackpot with his wildly successful song “happy”, scoring No 1s in more than … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, happiness, happy, insights, mrx, they key to happiness | Comments Off on The Key To HappinessRecently I stumbled upon a very interesting test in the New York Times called, “Reading the Mind in the Eyes”, where participants study 36 photographs of pairs of eyes and choose one of four adjectives that best describes the correct … Continue reading
Posted in Monthly Musings with Marilyn | Tagged Consumer Behavior, Qualitative Research | Comments Off on Monthly Musings with Marilyn: Understanding is in the Eye of the ConsumerSmart phones, iPads, Online Dating Sites, Texting & Social Media. These devices and platforms only begin to scratch the surface of the growing technology available to today’s Millennial consumers. With a constant stream of never ending information available at their … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, Consumer Courtship, Marketing to Millennials, Millennials | Comments Off on Marketing to Millennials: A Consumer CourtshipConsumer behavior is constantly fluctuating and evolving. With advances in technology, changing market trends and an unstable economy, it’s more important than ever to understand your consumer. According to a recent article from NPR, the grocery business is just one … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, Millennial Mind Shift | Comments Off on A Millennial Mind Shift