So much of our marketing culture has been based around the psychology of the Baby Boomers, a generation who valued security as they graduated into the consumer market. Today, the Millennial generation is setting up a whole new consumer model … Continue reading
Posted in Consumer Behavior | Tagged Millennials, mrx, Qualitative Research, Sivo Insights | Comments Off on Millennials – Adapting to The New Consumer ModelHappiness. Bookstores dedicate entire sections to its discovery. Documentaries have been made in a search for its key ingredients. In 2014 Singer/Producer Pharrell Williams, struck the happiness jackpot with his wildly successful song “happy”, scoring No 1s in more than … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, happiness, happy, insights, mrx, they key to happiness | Comments Off on The Key To HappinessAccording to a recent New York Times Article “The Lives Of Millennial Career Jugglers,” today’s youth switches back and forth between different modalities of fulfillment. This new phenomenon has developed a self-proclaimed “slash” mentality; Doctor/Writer, Scientist/Baker, Researcher/Artist, etc. “While one … Continue reading
Posted in Consumer Behavior, Monthly Musings with Marilyn | Tagged market research, Marketing to Millennials, millenial, millenials, mrx, slash generation | Comments Off on Monthly Musings with Marilyn: The Slash GenerationWhen it comes to storytelling, it’s an all too common instinct for brands to take on the role of hero. However, more and more consumers are seeking to partner with brands that not only provide helpful products or services that … Continue reading
Posted in Branding | Tagged customers become heroes, mrx | Comments Off on Customers Become Heroes