So much of our marketing culture has been based around the psychology of the Baby Boomers, a generation who valued security as they graduated into the consumer market. Today, the Millennial generation is setting up a whole new consumer model … Continue reading
Posted in Consumer Behavior | Tagged Millennials, mrx, Qualitative Research, Sivo Insights | Comments Off on Millennials – Adapting to The New Consumer ModelWhat comes to mind when you think of the word artist? Perhaps you think of a gifted painter, a talented musician, or a visionary designer. What about a qualitative researcher? While it may not be the most obvious response, qualitative … Continue reading
Posted in Qualitative Research | Tagged Qualitative Research, The Art of Qualitative Research | Comments Off on The Art of Qualitative ResearchRecently I stumbled upon a very interesting test in the New York Times called, “Reading the Mind in the Eyes”, where participants study 36 photographs of pairs of eyes and choose one of four adjectives that best describes the correct … Continue reading
Posted in Monthly Musings with Marilyn | Tagged Consumer Behavior, Qualitative Research | Comments Off on Monthly Musings with Marilyn: Understanding is in the Eye of the ConsumerWe’ve all heard the age-old saying that “opposites attract,” but what does that have to do with Qualitative Research and Big Data? As a professional qualitative researcher this means more to me than you might imagine. Not only do I … Continue reading
Posted in Monthly Musings with Marilyn | Tagged Big Data, Opposites Attract, Qualitative Research | Comments Off on Monthly Musings with Marilyn: Opposites Attract – Big Data & Qualitative ResearchWhat comes to mind when you think of Big Data? According to many modern day marketers and researchers, Big Data is where the future of research is headed. And while intricate formulas and advanced algothrims may serve a valuable purpose … Continue reading
Posted in Consumer Behavior, Qualitative Research | Tagged Big Data, Qualitative Research, The Human Side of Research | Comments Off on The Human Side of ResearchEvery business has customers, but how well they know their customers is another question. In a recent Harvard Business Review blog, Peter Merholz explains that many large companies lose that vital interaction with their customers as their business begins to … Continue reading
Posted in Qualitative Research | Tagged Consumers, Knowing Your Consumer, Qualitative Research | Comments Off on How Well Do You Really Know Your Customer?