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Tag: Knowing Your Consumer

How Well Do You Really Know Your Customer?

Posted on November 19, 2012 by Sivo Insights

Every business has customers, but how well they know their customers is another question. In a recent Harvard Business Review blog, Peter Merholz explains that many large companies lose that vital interaction with their customers as their business begins to … Continue reading →

Posted in Qualitative Research | Tagged , , | Comments Off on How Well Do You Really Know Your Customer?

“Our work with Sivo uncovered new insights that in our 20+ years of operations, we had never heard before. The team was skilled, creative and delightful to work with; they put us all at ease!”

Amelia Franck Meyer, MS, MSW, LISW, APSW
CEO, Anu Family Services

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