Posted on December 9, 2015 by Sivo Insights
We all what to find happiness in our lives – but what is it exactly, and how do we define it? The answer may be more complex than you think. According to a recent article by Harvard Business Review, the … Continue reading →
Posted in
Happiness |
Tagged
Baby Boomer,
Consumers,
History of Happiness,
Marketing to Millennials,
Millennials |
Comments Off on Defining Happiness
Posted on November 19, 2012 by Sivo Insights
Every business has customers, but how well they know their customers is another question. In a recent Harvard Business Review blog, Peter Merholz explains that many large companies lose that vital interaction with their customers as their business begins to … Continue reading →
Posted in
Qualitative Research |
Tagged
Consumers,
Knowing Your Consumer,
Qualitative Research |
Comments Off on How Well Do You Really Know Your Customer?
