As Americans we have become a nation with sharp divisions, opinions, and preferences. And we’re not talking about politics or religion. We’re talking about food. According to an article in the Nutrition Business Journal, almost half of adults say … Continue reading
Posted in Consumer Behavior, CPG, Qualitative Research | Tagged Biohackers, Food Tribes, Gluten-Free, Paleo, Sugar-Free, Vegan | Comments Off on Marketing to Food TribesFor years it has been believed that the soul source of an individuals success was directly linked to their IQ. While having a high IQ is extremely beneficial, new research points to emotional intelligence as the “it” factor that separates … Continue reading
Posted in Branding, Consumer Behavior, Happiness, Qualitative Research | Tagged Emotional Intelligence, Emotional IQ, happiness | Comments Off on Emotional Intelligence = Success and HappinessWhat happens when your female consumers evolve and begin to develop new behaviors? Will you know how to adapt? If you don’t have a confident understanding of Her, how will you know what she wants? While it will always be … Continue reading
Posted in Consumer Behavior, Qualitative Research | Tagged female buying power, female consumers | Comments Off on Getting to know Her: Gaining a deeper understanding of your female consumersHave you ever had a bad experience with a product and felt irritated when the store or company didn’t empathize with your frustration? They probably offered you a refund or an alternative product, but what you really wanted was for … Continue reading
Posted in Consumer Behavior, Qualitative Research | Tagged Consumer Empathy | Comments Off on Connecting with Consumers: The Power of EmpathyWhat comes to mind when you think of the word artist? Perhaps you think of a gifted painter, a talented musician, or a visionary designer. What about a qualitative researcher? While it may not be the most obvious response, qualitative … Continue reading
Posted in Qualitative Research | Tagged Qualitative Research, The Art of Qualitative Research | Comments Off on The Art of Qualitative ResearchIt seems every time you walk into a store today you are confronted with new products, new brands and new product extension lines. So how do consumers sift through all of the noise to select a product they believe in … Continue reading
Posted in Branding, Consumer Behavior, Qualitative Research | Comments Off on How Authentic is Your Brand?What comes to mind when you think of Big Data? According to many modern day marketers and researchers, Big Data is where the future of research is headed. And while intricate formulas and advanced algothrims may serve a valuable purpose … Continue reading
Posted in Consumer Behavior, Qualitative Research | Tagged Big Data, Qualitative Research, The Human Side of Research | Comments Off on The Human Side of ResearchIf you take a look around you’ll notice a lot of people are going “green” these days, and not just with their environmentally friendly smart cars and recycling, but with their eating habits too. Today’s consumers are more aware than … Continue reading
Posted in Consumer Behavior, CPG, Qualitative Research | Comments Off on Monthly Musings with Marilyn: Sincere Solutions in a Green WorldEvery business has customers, but how well they know their customers is another question. In a recent Harvard Business Review blog, Peter Merholz explains that many large companies lose that vital interaction with their customers as their business begins to … Continue reading
Posted in Qualitative Research | Tagged Consumers, Knowing Your Consumer, Qualitative Research | Comments Off on How Well Do You Really Know Your Customer?If you own a dog or just love animals, then you’re probably familiar with the name Cesar Milan, aka “The Dog Whisperer.” As host of the popular TV show, The Dog Whisperer on Nat Geo WILD, Cesar helps frustrated dog … Continue reading
Posted in Monthly Musings with Marilyn, Qualitative Research | Tagged Malcolm Gladwell, The Dog Whisperer, The Power of Presence, What the Dog Saw | Comments Off on Monthly Musings with Marilyn: The Power of Presence