Posted on June 10, 2015 by Sivo Insights
For years it has been believed that the soul source of an individuals success was directly linked to their IQ. While having a high IQ is extremely beneficial, new research points to emotional intelligence as the “it” factor that separates … Continue reading →
Posted in
Branding,
Consumer Behavior,
Happiness,
Qualitative Research |
Tagged
Emotional Intelligence,
Emotional IQ,
happiness |
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Posted on June 30, 2014 by Sivo Insights
When it comes to storytelling, it’s an all too common instinct for brands to take on the role of hero. However, more and more consumers are seeking to partner with brands that not only provide helpful products or services that … Continue reading →
Posted in
Branding |
Tagged
customers become heroes,
mrx |
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Posted on September 18, 2013 by Sivo Insights
It seems every time you walk into a store today you are confronted with new products, new brands and new product extension lines. So how do consumers sift through all of the noise to select a product they believe in … Continue reading →
Posted in
Branding,
Consumer Behavior,
Qualitative Research |
Comments Off on How Authentic is Your Brand?
