We live in a world where technology is constantly changing and evolving. And while this means better products, sleeker designs and more innovative devices, it also means a highly fluctuating and challenging landscape for marketers. Take a look at the … Continue reading
Posted in Qualitative Research | Comments Off on Research, Rhythm & Revealing the TruthWhile many companies have a “general” understanding of their consumer, many feel they are lacking a deeper, more precise look at who they are and what they want. This is where qualitative research comes into play, opening the door for … Continue reading
Posted in Qualitative Research | Comments Off on How To Turn Consumer Insights Into Profitable ActionWith more than $712 million in sales last year alone, you have to wonder what makes Lululemon Athletica, a high-end yoga clothing company, so successful in the midst of a teetering economy? In a recent Wall Street Journal article … Continue reading
Posted in Qualitative Research | Comments Off on Lululemon Listens Up