SIGN IN

Lululemon Listens Up

Posted on April 30, 2012 by Sivo Insights

 
With more than $712 million in sales last year alone, you have to wonder what makes Lululemon Athletica, a high-end yoga clothing company, so successful in the midst of a teetering economy? In a recent Wall Street Journal article Lululemon’s Chief Executive Christine Day shares the qualitative in-store research methods that set the company apart.

From listening to shopper concerns to placing strategic chalkboards in dressing rooms for customers to voice their opinions, Lululemon has gone back to the basics and is listening to what customers really want. Ms. Day spends hours each week in Lululemon stores observing how customers shop, listening to their complaints, and then using the feedback to tweak product and stores. To learn more about Lululemon’s qualitative “secret sauce,” click here to read the full article.

 

This entry was posted in Qualitative Research. Bookmark the permalink.

Comments are closed.

“We appreciate the spirit of collaboration [Sivo Insights] brings to our company. They are true team players – always friendly, courteous and responsive. With [Sivo Insights] you can trust that every experience will be a positive one – from start to finish.”

Research Facilitator
Market Research Firm

Categories