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Monthly Musings with Marilyn: Conscious Listening Creates Understanding

Posted on April 16, 2012 by Sivo Insights

At Sivo Insights we listen for a living. It is through the art of listening that we are able to better understand your brand and what consumers really want in a world filled with noise.

From writing, audio, video and online media, the premium on careful and accurate listening has simply disappeared. Now more than ever it’s becoming harder to pay attention to the quiet, subtle and understated. That is why it is imperative that we learn how to slow down and become conscious listeners.

Recently I came across a great video titled “5 ways to listen better,” by Julian Treasure. Julian explains listening filters, listening positions and the meaning of conscious listening.

He also shares a simple acronym called RASA. The word rasa means filled with essence in Sanskrit. The acronym breaks down 4 easy steps to help you become a more conscious listener:

Receive

Appreciate

Summarize

Ask

Listening is what we do best, but there is always room for improvement. Check out the video below and hear if you find something that inspires you too.

~Marilyn Weiss

President & Founding Partner

 

 

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“Yet another remarkable insight report by Sivo Insights. It is so nice to work with a vendor who can provide a deliverable that I can forward on to my team with very few edits. We learned so much and it has already assisted our strategies going forward with a clear vision for targeting as well as messaging.”

Insights Associate, Leading Consumer Packaged Goods Company

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