We all what to find happiness in our lives – but what is it exactly, and how do we define it? The answer may be more complex than you think. According to a recent article by Harvard Business Review, the … Continue reading
Posted in Happiness | Tagged Baby Boomer, Consumers, History of Happiness, Marketing to Millennials, Millennials | Comments Off on Defining HappinessAccording to a recent New York Times Article “The Lives Of Millennial Career Jugglers,” today’s youth switches back and forth between different modalities of fulfillment. This new phenomenon has developed a self-proclaimed “slash” mentality; Doctor/Writer, Scientist/Baker, Researcher/Artist, etc. “While one … Continue reading
Posted in Consumer Behavior, Monthly Musings with Marilyn | Tagged market research, Marketing to Millennials, millenial, millenials, mrx, slash generation | Comments Off on Monthly Musings with Marilyn: The Slash GenerationSmart phones, iPads, Online Dating Sites, Texting & Social Media. These devices and platforms only begin to scratch the surface of the growing technology available to today’s Millennial consumers. With a constant stream of never ending information available at their … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, Consumer Courtship, Marketing to Millennials, Millennials | Comments Off on Marketing to Millennials: A Consumer Courtship