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Tag: research

Monthly Musings with Marilyn: Generation Nice

Posted on October 24, 2014 by Sivo Insights

More often than not, the millennial generation has been portrayed in a less than flattering light. Commonly described as narcissists, unreliable, self absorbed and lackadaisical, this growing cohort lives under a constant microscope of criticism and speculation from the greater … Continue reading →

Posted in Consumer Behavior | Tagged , , , , , | Comments Off on Monthly Musings with Marilyn: Generation Nice

“Today’s consumers face unprecedented levels of choice for the items they are seeking to buy. Armed with an in-depth understanding of how shoppers navigate these choices, we can help clients define strategies that build brand preference and drive profits.”

Marilyn Weiss
President and Founding Partner

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