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Posted on March 26, 2014 by Sivo Insights
What happens when your female consumers evolve and begin to develop new behaviors? Will you know how to adapt? If you don’t have a confident understanding of Her, how will you know what she wants? While it will always be … Continue reading →
Posted in
Consumer Behavior,
Qualitative Research |
Tagged
female buying power,
female consumers |
Comments Off on Getting to know Her: Gaining a deeper understanding of your female consumers
Posted on January 17, 2014 by Sivo Insights
As a qualitative researcher I am constantly fascinated by the incredible power of subtle, nonverbal communication. Whether it’s a look, gesture, pose or facial expression, the way we communicate nonverbally can often reveal more about who we are and what … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Body Language,
Nonverbal Communication |
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Posted on December 18, 2013 by Sivo Insights
Have you ever had a bad experience with a product and felt irritated when the store or company didn’t empathize with your frustration? They probably offered you a refund or an alternative product, but what you really wanted was for … Continue reading →
Posted in
Consumer Behavior,
Qualitative Research |
Tagged
Consumer Empathy |
Comments Off on Connecting with Consumers: The Power of Empathy
Posted on November 22, 2013 by Sivo Insights
What comes to mind when you think of the word artist? Perhaps you think of a gifted painter, a talented musician, or a visionary designer. What about a qualitative researcher? While it may not be the most obvious response, qualitative … Continue reading →
Posted in
Qualitative Research |
Tagged
Qualitative Research,
The Art of Qualitative Research |
Comments Off on The Art of Qualitative Research
Posted on October 25, 2013 by Sivo Insights
Recently I stumbled upon a very interesting test in the New York Times called, “Reading the Mind in the Eyes”, where participants study 36 photographs of pairs of eyes and choose one of four adjectives that best describes the correct … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Consumer Behavior,
Qualitative Research |
Comments Off on Monthly Musings with Marilyn: Understanding is in the Eye of the Consumer
Posted on October 10, 2013 by Sivo Insights
As most of you know, our Managing Partner, Cindy Blackstock, was diagnosed with breast cancer last year and has been bravely fighting the battle against cancer with incredible character and strength. After a double mastectomy, multiple rounds of chemotherapy and … Continue reading →
Posted in
Announcement |
Tagged
Cindy Blackstock,
IRONMAN |
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Posted on September 18, 2013 by Sivo Insights
It seems every time you walk into a store today you are confronted with new products, new brands and new product extension lines. So how do consumers sift through all of the noise to select a product they believe in … Continue reading →
Posted in
Branding,
Consumer Behavior,
Qualitative Research |
Comments Off on How Authentic is Your Brand?
Posted on August 28, 2013 by Sivo Insights
Today’s consumers are constantly evaluating and selecting products within an ever-changing context. Experiences ranging from c-stores to club channels, grocery and retail, to online purchases, are inextricably interwoven to the context and mindset of consumer decisions. What does this mean … Continue reading →
Posted in
Consumer Behavior,
Monthly Musings with Marilyn |
Comments Off on Monthly Musings with Marilyn: Power Lies in Context
Posted on July 15, 2013 by Sivo Insights
They are one of the most tech savvy generations of our day, glued to their smart phones and addicted to the latest and greatest new technology. But they can also be one of the most difficult generations to understand and … Continue reading →
Posted in
Consumer Behavior |
Comments Off on Unveiling the Mystery of Millennials
Posted on June 26, 2013 by Sivo Insights
We’ve all heard the age-old saying that “opposites attract,” but what does that have to do with Qualitative Research and Big Data? As a professional qualitative researcher this means more to me than you might imagine. Not only do I … Continue reading →
Posted in
Monthly Musings with Marilyn |
Tagged
Big Data,
Opposites Attract,
Qualitative Research |
Comments Off on Monthly Musings with Marilyn: Opposites Attract – Big Data & Qualitative Research
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