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Cindy Blackstock Heads to IRONMAN!

Posted on October 10, 2013 by Sivo Insights

cindyAs most of you know, our Managing Partner, Cindy Blackstock, was diagnosed with breast cancer last year and has been bravely fighting the battle against cancer with incredible character and strength. After a double mastectomy, multiple rounds of chemotherapy and cold caps, Cindy has continued to amaze us with her warrior-like attitude and inspiring courage.

Despite the physical setbacks of cancer, Cindy was determined to continue pursuing her passion of competing in triathlons. Less than 1 year after being diagnosed with breast cancer, Cindy will compete this Saturday, October 12th, in the most iconic triathlon event in the world at the IRONMAN World Championship in Kailua-Kona, Hawaii. Cindy will embark on a 140.6-mile journey that presents the ultimate test of body, mind and spirit to earn the title of IRONMAN.

Not only is Cindy an incredible endurance athlete and breast cancer survivor, she is a hero and an inspiration to us all. We encourage you to cheer for Cindy as she sets out on this inspiring journey in IRONMAN.

Click here to follow Cindy’s minute-by-minute progress during the race and also be sure sure to follow IRONMAN on Facebook and Twitter for all the latest updates!

Breast Cancer Awareness Month

As serendipity would have it, the competition also happens to take place during Breast Cancer Awareness Month. Since her diagnosis, it has become Cindy’s personal mission to educate and encourage women to get screened for breast cancer. If cancer can happen to a top endurance athlete with no family history of breast cancer like Cindy, it can happen to anyone. So please get screened and share this message with your loved ones!

We were so inspired by Cindy’s mission to help women, that Sivo Insights now donates 3% of all profits to Breast Cancer Research & Screening.

Just as the IRONMAN Mantra proclaims, “ANYTHING IS POSSIBLE®”, Cindy is a living, breathing, testimony that you can accomplish anything that you set your mind to! We couldn’t be more thrilled to support our IRONWOMAN Cindy and we hope you will join in celebrating this once in a lifetime moment!

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