What’s behind a name? In this case, the meaning behind the name Sivo Insights, is nothing short of pure serendipity. After four years of incredible growth, the name Gordon Weiss Research no longer seemed to suit the rapidly expanding organization … Continue reading
Posted in Announcement | Comments Off on Gordon Weiss Research Becomes Sivo Insights!If you take a look around you’ll notice a lot of people are going “green” these days, and not just with their environmentally friendly smart cars and recycling, but with their eating habits too. Today’s consumers are more aware than … Continue reading
Posted in Consumer Behavior, CPG, Qualitative Research | Comments Off on Monthly Musings with Marilyn: Sincere Solutions in a Green WorldSmart phones, iPads, Online Dating Sites, Texting & Social Media. These devices and platforms only begin to scratch the surface of the growing technology available to today’s Millennial consumers. With a constant stream of never ending information available at their … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, Consumer Courtship, Marketing to Millennials, Millennials | Comments Off on Marketing to Millennials: A Consumer CourtshipDo you ever feel overwhelmed when you need to make a decision? It happens to all of us. Whether we’re deciding which doctor to use to receive the best care, or which toothpaste to buy at the grocery store, there … Continue reading
Posted in Monthly Musings with Marilyn | Tagged Micro-Sourcing, Micro-Sourcing for Macro Insights | Comments Off on Monthly Musings with Marilyn: Micro-Sourcing for Macro InsightsBy Frank Blackstock Cindy and I have an important message we would like to get out. To help get this message across, I think it is important to understand a few things about Cindy. Cindy has always been full of surprises. … Continue reading
Posted in Uncategorized | Comments Off on A Very Important MessageDoes your target market include baby boomers? If so, how well do you understand them? Some marketers may be missing some critical insights about this growing population. According to a recent AdAge article, the neuroscientists at Nielsen Neurofocus have good … Continue reading
Posted in Consumer Behavior | Tagged Baby Boomers | Comments Off on A Look Inside The Boomer BrainIn lieu of the recent election, I’ve been thinking a lot lately about body language and how even the slightest movement can reveal a world full of valuable information and meaning. From the way someone smiles to the way they … Continue reading
Posted in Monthly Musings with Marilyn | Tagged Body Language, NonVerbal Cues | Comments Off on Monthly Musings with Marilyn: A Little Movement Says A LotEvery business has customers, but how well they know their customers is another question. In a recent Harvard Business Review blog, Peter Merholz explains that many large companies lose that vital interaction with their customers as their business begins to … Continue reading
Posted in Qualitative Research | Tagged Consumers, Knowing Your Consumer, Qualitative Research | Comments Off on How Well Do You Really Know Your Customer?In order to determine which qualitative research approach best complements your needs, you must first clearly define your market research objectives. This involves asking the question, “Are you trying to solve a puzzle or a mystery?” Malcolm Gladwell highlights the … Continue reading
Posted in Monthly Musings with Marilyn | Tagged Monthly Musings, Puzzle or Mystery? | Comments Off on Monthly Musings with Marilyn: Is it a Puzzle or a Mystery?While it’s easy to assume that tech savvy 20 something’s are the leaders of the social & digital frontier, it’s another demographic that’s sweeping their way across the digital world, and it might surprise you. Moms. Today’s moms aren’t just … Continue reading
Posted in Consumer Behavior | Tagged Moms shop online, online consumers, The Unexpected Digital Consumer | Comments Off on The Unexpected Digital Consumer You Can’t Afford to Miss