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Tag: Puzzle or Mystery?

Monthly Musings with Marilyn: Is it a Puzzle or a Mystery?

Posted on October 15, 2012 by Sivo Insights

In order to determine which qualitative research approach best complements your needs, you must first clearly define your market research objectives. This involves asking the question, “Are you trying to solve a puzzle or a mystery?” Malcolm Gladwell highlights the … Continue reading →

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“Today’s consumers face unprecedented levels of choice for the items they are seeking to buy. Armed with an in-depth understanding of how shoppers navigate these choices, we can help clients define strategies that build brand preference and drive profits.”

Marilyn Weiss
President and Founding Partner

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