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Posted on September 14, 2012 by Sivo Insights
If you own a dog or just love animals, then you’re probably familiar with the name Cesar Milan, aka “The Dog Whisperer.” As host of the popular TV show, The Dog Whisperer on Nat Geo WILD, Cesar helps frustrated dog … Continue reading →
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Monthly Musings with Marilyn,
Qualitative Research |
Tagged
Malcolm Gladwell,
The Dog Whisperer,
The Power of Presence,
What the Dog Saw |
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Posted on August 29, 2012 by Sivo Insights
Consumer behavior is constantly fluctuating and evolving. With advances in technology, changing market trends and an unstable economy, it’s more important than ever to understand your consumer. According to a recent article from NPR, the grocery business is just one … Continue reading →
Posted in
Consumer Behavior |
Tagged
Consumer Behavior,
Millennial Mind Shift |
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Posted on August 15, 2012 by Sivo Insights
We make decisions all the time. We decide what to eat, where to shop, how we want to live our lives and how we want to run our businesses. But is it always better to be in charge when we’re … Continue reading →
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Monthly Musings with Marilyn |
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Posted on July 20, 2012 by Sivo Insights
Recently I stumbled upon a thought-provoking piece in The New Yorker that really got me thinking about the different types of problems we face in the world. The excerpt below is a portion from the article that piqued my interest … Continue reading →
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Monthly Musings with Marilyn |
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Posted on July 9, 2012 by Sivo Insights
We live in a world where technology is constantly changing and evolving. And while this means better products, sleeker designs and more innovative devices, it also means a highly fluctuating and challenging landscape for marketers. Take a look at the … Continue reading →
Posted in
Qualitative Research |
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Posted on June 4, 2012 by Sivo Insights
While many companies have a “general” understanding of their consumer, many feel they are lacking a deeper, more precise look at who they are and what they want. This is where qualitative research comes into play, opening the door for … Continue reading →
Posted in
Qualitative Research |
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Posted on May 16, 2012 by Sivo Insights
Lately I’ve been thinking a lot about the meaning of insight. It’s one of those words that we see and hear all the time, but there’s so much more to it than simply uncovering helpful facts or data. At the … Continue reading →
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Monthly Musings with Marilyn |
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Posted on April 30, 2012 by Sivo Insights
With more than $712 million in sales last year alone, you have to wonder what makes Lululemon Athletica, a high-end yoga clothing company, so successful in the midst of a teetering economy? In a recent Wall Street Journal article … Continue reading →
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Qualitative Research |
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Posted on April 16, 2012 by Sivo Insights
At Sivo Insights we listen for a living. It is through the art of listening that we are able to better understand your brand and what consumers really want in a world filled with noise. From writing, audio, video and … Continue reading →
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Monthly Musings with Marilyn |
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Posted on April 2, 2012 by Sivo Insights
Welcome to the Sivo Insights Blog. Here you will find valuable, relevant information about the latest trends in qualitative research, consumer insights and more. At Sivo Insights we identify, understand and translate consumer behavior into real business opportunities. Our goal … Continue reading →
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Uncategorized |
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