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Category: Monthly Musings with Marilyn

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Monthly Musings with Marilyn: Letting Go of the Driver’s Seat

Posted on by Sivo Insights

We make decisions all the time. We decide what to eat, where to shop, how we want to live our lives and how we want to run our businesses. But is it always better to be in charge when we’re … Continue reading →

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Monthly Musings with Marilyn: Tamable Problems

Posted on by Sivo Insights

Recently I stumbled upon a thought-provoking piece in The New Yorker that really got me thinking about the different types of problems we face in the world. The excerpt below is a portion from the article that piqued my interest … Continue reading →

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Monthly Musings with Marilyn: For the Sake of a Single Insight

Posted on by Sivo Insights

Lately I’ve been thinking a lot about the meaning of insight. It’s one of those words that we see and hear all the time, but there’s so much more to it than simply uncovering helpful facts or data. At the … Continue reading →

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Monthly Musings with Marilyn: Conscious Listening Creates Understanding

Posted on by Sivo Insights

At Sivo Insights we listen for a living. It is through the art of listening that we are able to better understand your brand and what consumers really want in a world filled with noise. From writing, audio, video and … Continue reading →

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“Yet another remarkable insight report by Sivo Insights. It is so nice to work with a vendor who can provide a deliverable that I can forward on to my team with very few edits. We learned so much and it has already assisted our strategies going forward with a clear vision for targeting as well as messaging.”

Insights Associate, Leading Consumer Packaged Goods Company