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Category: Monthly Musings with Marilyn

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Monthly Musings with Marilyn: Letting Go of the Driver’s Seat

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We make decisions all the time. We decide what to eat, where to shop, how we want to live our lives and how we want to run our businesses. But is it always better to be in charge when we’re … Continue reading

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Monthly Musings with Marilyn: Tamable Problems

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Recently I stumbled upon a thought-provoking piece in The New Yorker that really got me thinking about the different types of problems we face in the world. The excerpt below is a portion from the article that piqued my interest … Continue reading

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Monthly Musings with Marilyn: For the Sake of a Single Insight

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Lately I’ve been thinking a lot about the meaning of insight. It’s one of those words that we see and hear all the time, but there’s so much more to it than simply uncovering helpful facts or data. At the … Continue reading

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Monthly Musings with Marilyn: Conscious Listening Creates Understanding

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At Sivo Insights we listen for a living. It is through the art of listening that we are able to better understand your brand and what consumers really want in a world filled with noise. From writing, audio, video and … Continue reading

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I appreciate Sivo Insights strategic commitment to projects, from keeping us informed, posing creative solutions, and the willingness to do whatever it took to accomplish our objectives. Sivo Insights is an excellent sounding board and a true partner.”

Consumer Insights Manager, Leading Consumer Packaged Goods Company