It seems every time you walk into a store today you are confronted with new products, new brands and new product extension lines. So how do consumers sift through all of the noise to select a product they believe in … Continue reading
Posted in Branding, Consumer Behavior, Qualitative Research | Comments Off on How Authentic is Your Brand?Today’s consumers are constantly evaluating and selecting products within an ever-changing context. Experiences ranging from c-stores to club channels, grocery and retail, to online purchases, are inextricably interwoven to the context and mindset of consumer decisions. What does this mean … Continue reading
Posted in Consumer Behavior, Monthly Musings with Marilyn | Comments Off on Monthly Musings with Marilyn: Power Lies in ContextThey are one of the most tech savvy generations of our day, glued to their smart phones and addicted to the latest and greatest new technology. But they can also be one of the most difficult generations to understand and … Continue reading
Posted in Consumer Behavior | Comments Off on Unveiling the Mystery of MillennialsWhat comes to mind when you think of Big Data? According to many modern day marketers and researchers, Big Data is where the future of research is headed. And while intricate formulas and advanced algothrims may serve a valuable purpose … Continue reading
Posted in Consumer Behavior, Qualitative Research | Tagged Big Data, Qualitative Research, The Human Side of Research | Comments Off on The Human Side of ResearchIf you take a look around you’ll notice a lot of people are going “green” these days, and not just with their environmentally friendly smart cars and recycling, but with their eating habits too. Today’s consumers are more aware than … Continue reading
Posted in Consumer Behavior, CPG, Qualitative Research | Comments Off on Monthly Musings with Marilyn: Sincere Solutions in a Green WorldSmart phones, iPads, Online Dating Sites, Texting & Social Media. These devices and platforms only begin to scratch the surface of the growing technology available to today’s Millennial consumers. With a constant stream of never ending information available at their … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, Consumer Courtship, Marketing to Millennials, Millennials | Comments Off on Marketing to Millennials: A Consumer CourtshipDoes your target market include baby boomers? If so, how well do you understand them? Some marketers may be missing some critical insights about this growing population. According to a recent AdAge article, the neuroscientists at Nielsen Neurofocus have good … Continue reading
Posted in Consumer Behavior | Tagged Baby Boomers | Comments Off on A Look Inside The Boomer BrainWhile it’s easy to assume that tech savvy 20 something’s are the leaders of the social & digital frontier, it’s another demographic that’s sweeping their way across the digital world, and it might surprise you. Moms. Today’s moms aren’t just … Continue reading
Posted in Consumer Behavior | Tagged Moms shop online, online consumers, The Unexpected Digital Consumer | Comments Off on The Unexpected Digital Consumer You Can’t Afford to MissConsumer behavior is constantly fluctuating and evolving. With advances in technology, changing market trends and an unstable economy, it’s more important than ever to understand your consumer. According to a recent article from NPR, the grocery business is just one … Continue reading
Posted in Consumer Behavior | Tagged Consumer Behavior, Millennial Mind Shift | Comments Off on A Millennial Mind Shift