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The Unexpected Digital Consumer You Can’t Afford to Miss

Posted on October 1, 2012 by Sivo Insights

While it’s easy to assume that tech savvy 20 something’s are the leaders of the social & digital frontier, it’s another demographic that’s sweeping their way across the digital world, and it might surprise you. Moms. Today’s moms aren’t just using the digital sphere to pin their favorite home décor pieces on Pinterest or upload cute pictures of their kids on facebook. Moms have become serious digital consumers across all channels, including social media, e-commerce and mobile.

According to a recent article by TechCrunch,“One third own a connected device. They spend 6.1 hours per day on average on their smartphones – that’s more than magazines, TV or radio, to put it in perspective.” Not only are moms spending ample time on digital devices, they’re using tablets and smartphones to make frequent purchases. Recently the mobile ad network Mojiva surveyed 1,500 tablet-owning moms and discovered that a staggering 97% of moms made a purchase using their tablet in the last month.

So what does this mean for marketers? It’s time to adapt to the digital world and embrace the power of these new mediums available to consumers. From tablet-ready websites and smartphone apps, marketers need to expand their vision through a digital lens. With a deep understanding of your digital consumer, the opportunities for innovation and product acceleration are limitless. One thing we can know for sure is that the digital world is here to stay and moms are ready to shop. Are you ready to get on board?

 

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